CaratLane Associate Product Manager Interview Experience

My Associate Product Manager 𝐈𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 at CaratLane - A TATA Product.

I’ve been getting a lot of DMs about my interview process at CaratLane,

so I thought of sharing it.

 

From the first HR call to the final culture-fit round,It was a 5-round journey that tested product sense,clarity of thought and structured thinking.

𝐑𝐨𝐮𝐧𝐝 1 – 𝐇𝐑 𝐒𝐜𝐫𝐞𝐞𝐧𝐢𝐧𝐠

Mode: Phone Call | Taken by: HR

 

It was to see if I was a good fit for the role.The HR mostly wanted to understand:

1. My past internship experiences

2. Why I wanted to join CaratLane

3. My expectations around compensation

𝐑𝐨𝐮𝐧𝐝 2 – 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐑𝐨𝐮𝐧𝐝

Taken by: Senior Product Manager | Duration: ~60 mins

 

This round was purely about product thinking and observation -how I approach problems.

 

1. How would you increase Amazon Prime subscriptions? What metrics would you track?

2. You’re a PM at MakeMyTrip and need to shift customers from Train to Bus -bookings-what would your approach be? (𝘍𝘰𝘳 𝘤𝘰𝘯𝘵𝘦𝘹𝘵:𝘵𝘩𝘦 𝘱𝘳𝘰𝘧𝘪𝘵 𝘮𝘢𝘳𝘨𝘪𝘯 𝘪𝘴 𝘩𝘪𝘨𝘩𝘦𝘳 𝘪𝘯 𝘣𝘶𝘴 𝘣𝘰𝘰𝘬𝘪𝘯𝘨𝘴 𝘤𝘰𝘮𝘱𝘢𝘳𝘦𝘥 𝘵𝘰 𝘵𝘳𝘢𝘪𝘯 𝘣𝘰𝘰𝘬𝘪𝘯𝘨𝘴.)

3. What products do you use every day,and can you break one down from a PM’s lens?

 

𝐑𝐨𝐮𝐧𝐝 3 – 𝐆𝐮𝐞𝐬𝐬𝐭𝐢𝐦𝐚𝐭𝐞𝐬 + 𝐑𝐨𝐨𝐭-𝐂𝐚𝐮𝐬𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬

Taken by: Product Manager | Duration:~60 mins

 

1. Estimate the number of petrol pumps in Bengaluru.

2. Estimate the number of red Toyota cars exiting Mysore Road, Bengaluru.

3. You’re a PM at Flipkart,and revenue in Tier-2/3 cities for fashion is falling — how do you find out why?

 

They weren’t looking for the exact number,but how structured and rational my thought process was.

𝐑𝐨𝐮𝐧𝐝 4 – 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲 + 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫𝐚𝐥

Taken by: Head of Product | Duration:~90 mins (extended)

 

The most intense and exciting round.

 

1. You’re a PM at Big Basket/Blinkit and the business wants to increase AOV, how would you approach it, thought to execution?

2. You’re a PM at an omnichannel jewellery brand and one random day the revenue doubles -no occasion,no campaign,no offer changes. Find the root cause?

3. Estimate the number of Uber drivers needed if Uber launches in Bengaluru

4. Explain Cred’s business model to a 5-year-old

5. What are your top 3 strengths and weaknesses?

 

This round tested how I think under pressure, how I structure my ideas and how I connect user needs to business goals.

𝐑𝐨𝐮𝐧𝐝 5 – 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐅𝐢𝐭

Taken by: HRBP | Duration:~30 mins

 

This round was reflective-more about who I am beyond my resume.

 

For Example.

-How my teammates would describe me or How I deal with stressful situations

…and several more along similar lines